Meta Pixel and Conversions API for forms
Send each form's views, fills and booked meetings to your Meta Pixel, and to the Conversions API from the server, so ad reporting counts every lead.
StarterOn Starter and up. Free plan, no card needed.
What you can do with Meta
Tags show the plan a workflow starts on.
Pixel events
Views, starts, fills and bookings go to your Meta Pixel.
Conversions API
StarterFills and bookings go to Meta from the server too, so ad blockers don't lose them.
Counted once
StarterThe browser and server events share an id, so Meta counts each one once.
After consent
Nothing goes to Meta until the person agrees.
Booked meetings
StarterA booked meeting is its own event, so you can optimize for meetings.
Never lost
StarterServer events try again on their own.
Connect Meta in a few minutes
- 01
Add your Pixel
Open the form's Settings, then Tracking, and paste your Pixel ID.
- 02
Turn on Conversions API
Connect Meta in Settings, then Integrations, with a system user token, and turn it on.
- 03
Publish
Each view, fill and booking goes to Meta.
Forms to start with
Each one is a real form you can fill in now, ready to send to Meta.
Works with the rest of your tools
Every lead goes to Claritia first, then to each tool you connect.
Google AdsConversions and offline uploads
Google AnalyticsGA4 and Tag Manager events
HubSpotContacts, owners and booking
SalesforceLeads, contacts and owners
Google CalendarBusy times and Meet links
OutlookBusy times and Teams links
ZoomA link for each meeting
SlackLead alerts and /book
WebflowEmbeds and your own forms
StripePayments and paid meetingsQuestions
Something else? hello@tryclaritia.com
Do I need the Conversions API?
It's optional. It sends fills and bookings from the server, so Meta counts leads an ad blocker would hide.
Does it count a lead twice?
No. The browser and server events share an id.
Which plan has it?
The Pixel works on every plan. The Conversions API is on Starter and up.